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Testing prices are done to arrive at the appropriate or best price point—the difference that could change how the sales and profits go, in a very competitive   e-commerce   marketplace. Proper price testing would result in higher conversion rates, increased revenues from sales, and more loyal customers for a   Prestashop store   owner. WHAT IS PRICE TESTING? Price testing, also known as price optimization, is the process of experimenting with different pricing strategies to determine the most effective price point for a product. This involves testing various prices to see how changes impact sales, revenue, and customer behavior. The goal of price testing is to find the price that maximizes profit while maintaining a competitive edge in the market. WHY IS PRICE TESTING IMPORTANT FOR PRESTASHOP STORES? PrestaShop  is a popular e-commerce platform that allows store owners to customize and manage their online stores effectively. For Prestashop Store Owners, Price Te...

  One of the most prevalent data integration approaches is ETL (Extract, Transform, Load), which involves extracting source data from multiple locations, transforming it into the required format, and loading it into the target system. In this post, we'll look at  data integration  utilizing an ETL approach and its usefulness for businesses. What is Data Integration in ETL? Data integration in ETL   refers to the process of combining data from various sources, transforming it into a unified format, and loading it into a target destination, typically a data warehouse or a data mart. ETL forms a critical part of the data integration process, ensuring that data is extracted from multiple sources, transformed to meet specific requirements, and loaded into the desired destination for analysis and reporting. Organizations now deal with a wide range of data sources, including on-premises  applications ,  cloud services ,  social media ,  Internet of Thing...