How to Improve the Time to Market on a New Ecommerce Platform - Connect Infosoft

Speed is of the essence in today's competitive eCommerce ecosystem. The quicker a new eCommerce platform goes live, the sooner it gives one's business a competitive edge and reaches customers in a short time to take advantage of market trends. However, shaving off the extra bits off the time-to-market doesn't mean compromising on the quality. It requires a judicious blend of efficient planning, advanced technologies, and agile development strategies.

In this Article, we go through best practices and approaches to accelerate the time to market of your eCommerce platform without compromising on high performance and user experience.

1. Adopt Agile Development Practices

Agility helps developers avoid the traditional waterfall approach to developing software, which only tends to slow things down because teams are waiting until one phase is finished before moving on to the next. On the other hand, an Agile method is one where development teams work in iterations. Agile development means working in parallel streams, allowing designers, developers, and testers to work together a lot more effectively.

a. Scrum and Kanban: By using these agile frameworks, the approach ensures that the work is divided into manageable sprints or tasks that can be completed quickly, reviewed, and improved upon.

b. Continuous Feedback Loops: Continuous feedback from stakeholders and end-users in the course of the development process secures the platform for meeting business goals and customer needs right from the beginning.

2. Leverage Prebuilt Ecommerce Solutions

Building a platform from scratch does take quite a while. However, if pre-constructed ecommerce solutions or modules were used, then the development time could be reduced seriously. Such platforms, like Shopify Plus, Magento, or WooCommerce, may already have provided necessary features such as creating a product catalog, making a payment gateway or managing customers right out of the box.

a. Customization: These aforementioned platforms provide enormous flexibility in personalizing the look feel and functionalities of your store without requiring full-scale development.

b. Third-Party Integrations: Integrations of third-party tools available for shipping, taxes, and analytics bring down the need for developing such functionalities in-house.

3. Leverage Cloud Infrastructure

Building and maintaining physical servers significantly slows down the time-to-market of your eCommerce platform. Scalable, flexible cloud computing platforms provided by Amazon Web Services, Google Cloud, Microsoft Azure, etc., can be made operational in a very cost-effective manner.

a. Scalability: Cloud platforms are built to scale with your business the traffic spikes, and your platform can handle the increased load without significant downtimes.

b. Faster Deployment: The infrastructure-as-a-service model helps to set up, deploy, and manage servers, databases, and storage at an unprecedented rate.

4. Leverage Microservices Architecture

While developing the eCommerce platform with microservices architecture, the different parts of the platform, such as product catalog, payment system, and user authentication, may be independently developed, tested, and deployed.

a. Parallel Development: Because different teams can develop different microservices parallel to each other, the actual development time is reduced. 

b. Easy Updates: Since each service will operate independently, updating or adding new features in one part of the platform does not disrupt the whole system.

5. Automate Testing and QA Processes

Manual testing can hold up development timelines. Automated testing, as much as possible, ensures bugs and performance issues are found early with no delay in development.

a. Unit Testing via Automation: This ensures that each separate component of the platform is working correctly at the time of its development.

b. Continuous Integration/Continuous Deployment: Automated testing integrated into your continuous integration/continuous deployment pipeline allows your platform to be deployed and updated regularly with limited delays.

6. Apply Minimum Viable Product Approach

Instead of waiting to have all kinds of features before launching, focus on the delivery of a Minimum Viable Product. A Minimum Viable Product includes only the core features necessary to be delivered to satisfy the needs of customers, which allows for launching the platform sooner and, at the same time getting real-world feedback.

a. Iterative Improvements: Once MVP is live, you can continue adding new features and optimizing the platform based on user behavior and feedback.

b. Faster Time to Market: Focus on building just the essential features toward launch, and you get to bring your platform to market quicker and earlier. This way, your revenue generation starts sooner.

7. Optimize Workflows with Automation

Automation tools hold the power to bring in massive streamlining of a variety of workflows within the development process of eCommerce. Whether it be automating marketing campaigns, managing inventory, or even customer service, the use of automation saves time and effort.

a. Marketing Automation: Automate email marketing campaigns, recommend products, and send reminders about abandoned cart tasks which otherwise would take up conventionally so much time in manual marketing efforts.

b. Inventory and Order Management: Automation will help synchronize your inventory levels, track orders, and manage shipments over different channels of sales.

8. Partner with Seasoned Development Team

Accelerating your time to market, a skilled eCommerce development team can make all the difference. Connect Infosoft specializes in eCommerce platform development and offers customized solutions that cater to your business needs.

a. eCommerce Experience: From design to deployment, our team is rich in experience in the development of e-commerce across industries. It ensures your platform is developed fast and efficiently with no huge roadblocks.

b. Full-service offering: From UI/UX design to back-end development, cloud integration to post-launch support, at Connect Infosoft, you will get all services that ensure seamless and fast launches.

9. Ensure Clear Communication and Collaboration

This leads to serious miscommunication and delays in decision-making, which lengthens the process of development considerably. It is vital to ensure that all stakeholders, from developers and designers to marketing teams and business executives, stay clear and keep communicating.

a. Project Management Tools: Employ project management tools like Trello, Jira, or Asana for tracking progress, task assignment, and mass alignment with the project timeline.

b. Regular Meetings: Daily or weekly meetings keep the project on its feet and, therefore, help in making quick decisions while resolving any issue arising.

10. Do Analytics and Feedback to Bring Continuous Improvement

After your eCommerce platform has gone live, use data analytics and customer feedback to continuously optimize the platform. With the finding and working out of incremental improvements, you identify user pain points that will enhance user experience and overall performance.

a. A/B Testing: Run multiple versions of landing pages, and checkout processes, among other things, to see what works best to affinity the user journey.

 b. Customer Feedback: Actively solicit feedback from users to understand what they like, dislike, and pain points. This will effectively allow you to prioritize updates and new features that will resonate with your customers.

Conclusion

Improvement of time to market for a new eCommerce platform requires a combination of agile development, automation, and leveraging the right technologies but also collaboration. We, at Connect Infosoft, know how speed should not neglect quality. We support modern development practices and cloud solutions to help businesses launch their eCommerce platforms quickly in competition with the fast pace of the digital market. Whether it is developing any new platform or fine-tuning an existing one, Connect Infosoft will provide the required know-how to bring your dream into reality in the shortest time with maximum efficiency.

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